WHO / FIFA TEDROS

04-Oct-2019 00:03:34
The World Health Organization (WHO) and football’s world governing body, FIFA, today agreed a four-year collaboration to promote healthy lifestyles through football globally. WHO
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STORY: WHO / FIFA TEDROS
TRT: 3:34
SOURCE: WHO
RESTRICTIONS: NONE
LANGUAGE: ENGLISH /NATS

DATELINE: 4 OCTOBER 2019, GENEVA, SWITZERLAND
SHOTLIST
1. Various shots, Tedros and Infantino signing agreement
2. Med shot, Tedros and Infantino posing with agreement documents
3. Zoom out, Tedros and Infantino with a football
4. Pan right, from cameras to table with Tedros, Infantino and reporters
5. SOUNDBITE (English) Dr Tedros Adhanom Ghebreyesus, Director-General, World Health Organization:
"The message we can have together to influence people to lead a healthy lifestyle is the most important"
6. SOUNDBITE (English) Dr Tedros Adhanom Ghebreyesus, Director-General of WHO:
"So, if we are on the pitch, you know, half of the world's population actually, having access to half the world's population it's a big deal. So, we have to be on the pitch, to really influence the world population and as you know, we are going to work on tobacco together, we have already started working on that. Tobacco free tournaments and then we will move into the other areas together because you know one common factor, we have now is keep the people healthy."
7. Med shot, Infantini and Tedros at the presser
8. SOUNDBITE (English) Gianni Infantino, President of FIFA:
"A project that we call 'Football for Schools', it's a project where we'll touch 700 million children. We're working with UNESCO, the World Food Program on this and I'm sure with the WHO we can have the biggest impact there. Because, the issues that you mentioned about sugar, about nutrition generally , you can address them when its happened already, I'm not an expert, you are experts, when it's happened already or you can try to prevent, Right? And you prevent where? You prevent in the schools, when you educate children."
9. Cutaway, football
"When you go to them and you take a ball like that and you put the ball on the table and you say "So boys and girls today we speak about this, about football, and by the way in order to want to play football you need to eat healthy, you need to be careful with the sugar and all this. These are the projects that we will do together.”
10. Pan right, crowd at signing
11. Wide shot, Tedros and Infantini playing football
STORYLINE
WHO Director-General Dr Tedros Adhanom Ghebreyesus and FIFA President Gianni Infantino signed the memorandum of understanding at WHO’s Geneva-based headquarters.

"The message we can have together to influence people to lead a healthy lifestyle is the most important," said Dr Tedros.

He also said “having access to half the world's population it's a big deal. So, we have to be on the pitch, to really influence the world population and as you know, we are going to work on tobacco together, we have already started working on that,” and added “we will move into the other areas together because you know one common factor, we have now is keep the people healthy."

Infantino said: “A project that we call 'Football for Schools', it's a project where we'll touch 700 million children. We're working with UNESCO, the World Food Program on this and I'm sure with the WHO we can have the biggest impact there.”

He further elaborated: "when you go to them and you take a ball like that and you put the ball on the table and you say "So boys and girls today we speak about this, about football, and by the way in order to want to play football you need to eat healthy, you need to be careful with the sugar and all this. These are the projects that we will do together.”

The agreement includes four areas of collaboration:

• Advocacy to promote a healthy lifestyle through football.
• Policy alignment to ensure tobacco-free environments at FIFA events; to encourage national football federations to adopt tobacco-free policies, including at stadiums; and to enable WHO to provide technical advice to FIFA on health matters.
• Building on FIFA events to institute lasting improvements in health and safety.
• Joint programmes and initiatives to increase participation in physical activity through football, in line with WHO guidance, as well as working with national associations and networks of WHO goodwill ambassadors, football players, coaches and volunteers to increase physical activity through football.

WHO will provide technical advice to FIFA on a variety of health matters, such as ensuring tobacco-free environments at FIFA events and encouraging national football federations to adopt tobacco-free policies, including at stadiums.

WHO and FIFA have already cooperated to ban tobacco at football tournaments, including the 2018 World Cup. They will build on efforts made to safeguard health at FIFA events and to institute lasting improvements in health and safety, for example around hygiene and disease prevention.

Joint programmes and initiatives with national associations and networks of footballers, coaches and volunteers will increase participation in physical activity in line with WHO guidance, and help to increase physical activity through football.

The collaboration will leverage the two organizations’ respective strengths to ensure health messages and activity-related programmes can have a major positive impact on the lives of people all around the world.
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